DIY band promotion

So you've wanted to be a musician since you were little -- you've practiced hard, and now it's all coming together. You're good, like really, really, good, and you're getting gigs. People love your show when they stumble upon it, but nobody is seeking you out. You're in need of some serious promotion, but you don't have the backing from a label, and you're not ready to pay a promoter. Self-promoting can be hugely successful, but it's also very hard to do correctly. These steps will help you get yourself out there and noticed by all the right people. Check them out in far more detail and you'll be on your way to success.

1. Identify your goals
2. Target the right audience
3. Have a promo package
4. Find your niche
5. Bribe em' - everybody loves free stuff
6. Branding
7. Keep track of your contacts

One important tip is Know when to act small. The easiest place to get publicity is in your own area. Think local and you'll grow. People will start to take notice, and you can branch out from there. If it's the local club scene that gives you your first shows, keep that home-base and the press will start to cover the other places you go.

Who knows, you might learn so much about promoting that when the big labels do approach you, you'll turn them down for a DIY gig.

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