ShelterPop Swap: Stretch Your Bookcase -- Literally!

I'm all for innovative storage, especially when it comes to displaying my books. Face it -- bookcases can be so dull, especially when your budget calls for Billy after Billy after...Billy. Luckily, ShelterPop has a great solution for a DIY bookcase I can pretty much guarantee you've never seen!:

Enter a fun and flexible (pun intended!) solution. Originally created for Design Showcase 2009 by Pete Oyler, the S T R E T C H Shelf is slated to hit boutiques any minute now with an approximate price point of $120.

Eek. That certainly breaks the bank for me. But what if we used Oyler's product as inspiration for our own rubber band shelving system? I can imagine them working quite well in a modern, industrial space using brightly-colored heavy duty rubber bands and a few stainless screws.

Or try a few animal rubber bands in your child's room as a great way to display light artwork. And for a long, floor-to-ceiling rubber band bookshelf, why not use a bright resistance band used for exercising?

Forget the Billy and book it (ha! another pun!) to your nearest office supply store for the coolest rubber shelving in town. Stretching your dollar never looked so chic.