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Wix Review
Wix Review
April 12, 2023 / Richard Sutherland
Wix Review
April 12, 2023 / Richard Sutherland
Free trial with 900+ unique templates
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At A Glance

Wix Website Builder is easy to use, affordable, and allows you to create and customize a professional website without knowing how to code. It offers excellent e-commerce capabilities and integration with email and social media marketing tools. It’s incredibly versatile, thanks to its vast third-party app market.

  • Hosting : Fast
  • Marketing Functionality : Email, social media, Facebook ads
  • SEO/Google : Built-in tools
  • Design : Customizable
  • eCommerce : Excellent
  • App/Plugin Support : Over 500 third-party apps

Pros

  • Over 500 designer-made templates
  • Great flexibility over site design
  • Built-in search engine optimization (SEO) tools
  • Extensive app market
  • User-friendly onboarding experience

Cons

  • Free plan displays Wix ads on your site
  • Can’t transfer Wix sites to other providers

Overview

Wix website builder offers great site speeds, a massive library of template designs, and a powerful website editing tool. You can extend your website’s functionality further with the extensive app market, which has over 500 apps you can use to collect leads, analyze traffic, interact with visitors, and sell online. Wix also offers a wealth of extra tools for marketing your site efficiently. Overall, Wix is undoubtedly one of the finest website builders available in 2023.

Creating A Website

Creating a website with Wix begins by specifying the type of website you want to build (e.g., PR company website, IT consultancy) and selecting the features you want on your site (e.g., live chat, online store, bookings, video, blogs).

Wix will then generate several site themes, templates, and homepage layouts for you to choose from. Once you’ve chosen your favorite options, your site is ready for you to edit in the Wix editor. This intuitive editor enables you to make changes to your site by simply clicking on the elements you want to alter, making website editing super simple.

Best Suited For

Wix is one of the few website builders suitable for almost everyone. Its simple onboarding process and mountain of templates from which to choose make it a good choice for those creating their first site. It also has the e-commerce, marketing, and customization features a large business website needs.

Website Builder Features

The heart of Wix website builder is the editor that makes it easy to add user-friendly interactive pages to your website. You can drag and drop features like image galleries, video backgrounds, and feedback forms onto your pages, and Wix will do all the coding for you.

Wix offers built-in search engine optimization (SEO) tools that help you optimize your pages to appear higher in search engine rankings. Your website will automatically work great on mobile devices, too, which also results in better search engine rankings.

It’s easy to build an e-commerce website, manage bookings and scheduling, and even take restaurant orders online with Wix. You can create advanced web applications with Wix’s Velo development platform and build a logo with the Logo Maker.

You can promote your site with email marketing, social media posts, and Facebook ads, all from within Wix.

Plans & Pricing

In addition to a free plan, Wix offers four paid plans for personal use and three paid plans for business and eCommerce use.

Let’s look at the personal use plans first. The Connect Domain plan allows you to use your own domain, but you’ll have ads on your site. The Combo plan removes these ads, but has a 2GB limit on bandwidth, so I recommend the Unlimited plan for most users. You could also choose the VIP plan if you would like priority support.

If you plan to sell anything through your Wix site, you’ll need one of the three e-commerce plans.

The Business Basic plan is a strong choice for smaller businesses as it includes all the main features you need for basic selling online, such as an e-commerce shop and online payment processing.

The Business Unlimited Plan adds features like subscriptions, multiple currencies, and drop-shipping. Business VIP doesn’t add too much, the most notable features being customized reports and loyalty programs.

Plan

Price/

Month

Storage Space (GB)

Video Hours

No Ads

Free

Free

0.5

Connect Domain

$4.50

0.5

Combo

$8.50

2

0.5

Unlimited

$12.50

10

1

VIP

$24.50

35

5

Business Basic

$17

20

5

Business Unlimited

$25

35

10

Business VIP

$35

50

Unlimited

Plan

Unlimited Bandwidth

Priority Support

eCommerce

Free

Connect Domain

Combo

Unlimited

VIP

Business Basic

Business Unlimited

Business VIP

Free Offerings

Wix offers a limited free forever service. However, your free site will display Wix ads, and storage and bandwidth will be limited to 500MB. You also won’t be able to take online payments.

With this plan, you also won’t be able to use Google Analytics. This is a tool that shows you where your traffic is coming from and how people use your site, which can be useful to know. You also can’t use your own domain name. Instead, you’ll be stuck with a Wix subdomain (e.g. yourbusinessname.wixsite.com) until you upgrade to a premium plan.

Overall, the free plan is a great way to test out Wix’s features, but you’ll likely want to upgrade eventually.

Security

Every Wix site gets a free in-built SSL (Secure Sockets Layer) certificate, which means the data sent between your website and its visitors is always encrypted.

Wix e-commerce is Payment Card Industry Data Security Standards (PCI DSS) compliant, which meets the highest information security standard for organizations that accept credit card payments online.

Technology

Wix sites are hosted on servers worldwide. When you publish a website on Wix, it is copied to all of Wix’s data centers. This helps to keep Wix sites responding quickly no matter where your visitor is based.

These servers also make Wix sites resilient. If one data center goes down for maintenance, for example, users will be automatically served your website from another data center. Wix offers a 99.98% uptime guarantee. If your website is unavailable for just 0.02% of any month, you can get compensation.

Wix is a one-stop shop for creating, managing and securing a website. However, because Wix uses its own custom code, it’s not possible to transfer your Wix site to another hosting provider.

Ease of Use

Wix is a powerful site builder with many options and features. Users new to creating websites may find the editor a little intimidating when they first use it. However, there’s a short Editor Tour that takes you through the basics, and every section of the editor has a built-in help guide in case you need assistance.

Wix’s editor interface is easy to use. The most essential features are located on the left-hand menu, and when you click on anything on your website—such as the text or images—context-sensitive options will pop up, allowing you to make edits. This way, you’re never overwhelmed with too many options at once.

Support Services

I’ve used Wix for several years across multiple projects and always found its customer support to be excellent. Its help center is well laid out with practical guides on all service features. Wix also offers over 100 free courses in creating, managing, and growing your site.

If you require human support, Wix offers 24/7 live chat and phone support. You can request an immediate callback or schedule a callback for later. You can’t get much better than that.

In Conclusion

Wix is the best website builder for many people. It’s easy enough for a beginner to use while still including the advanced features that can see your website booming with traffic.

You get access to a huge template collection, a vast assortment of apps to extend your site’s functionality and great tools for marketing your website.

In addition, Wix websites perform well and the service is reliable. Overall, there’s no doubt that Wix is one of the top website builders available today for anyone looking to create a new website.

Get started now, visit Wix
By Richard Sutherland
Richard brings over 20 years of website development, SEO, and marketing to the table. A graduate in Computer Science, Richard has lectured in Java programming and has built software for companies including Samsung and ASDA. He writes regularly for the likes of TechRadar, PC Gamer, Creative Bloq.