Check Any
Website's Traffic
with Traffic Analytics

Analyze your competitors’ site traffic with daily, weekly, and monthly data.
Enhance your own online strategy with
this easy-to-use tool.

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Benchmark your website against
industry leaders with daily data

Deep dive into how top websites drive traffic, promote growth, and follow trends

United States
  • United States
  • United Kingdom
  • Australia
  • Canada
  • Brazil
  • France
  • Germany
  • Japan
  • South Africa
  • United Arab Emirates
Domain Visits Desktop Share MoM YoY Main Traffic Source
Domain Visits Desktop Share MoM YoY Main Traffic Source
microsoftonline.com

368.42M

79.1%291.27M

3%

-8%

Referral

office.com

333.93M

69.9%233.38M

-3%

10%

Direct

live.com

304.69M

59.9%182.36M

5%

-7%

Direct

zoom.us

244.88M

75.0%183.72M

2%

-41%

Direct

instructure.com

228.06M

85.3%194.47M

-12%

-35%

Direct

Domain Visits Desktop Share MoM YoY Main Traffic Source
samsung.com

163.11M

10.9%17.76M

31%

-6%

Direct

xfinity.com

135.31M

41.7%56.49M

7%

-12%

Direct

t-mobile.com

104.18M

14.8%15.46M

12%

-36%

Direct

att.com

100.33M

32.3%32.40M

-4%

-26%

Direct

verizon.com

76.07M

32.7%24.84M

22%

-13%

Direct

Domain Visits Desktop Share MoM YoY Main Traffic Source
walmart.com

762.14M

18.8%143.00M

76%

-21%

Referral

ebay.com

462.12M

44.8%206.97M

7%

-27%

Direct

etsy.com

271.42M

37.1%100.57M

17%

-18%

Direct

bestbuy.com

247.75M

30.3%75.17M

88%

-30%

Direct

target.com

198.89M

34.9%69.38M

37%

-32%

Direct

Domain Visits Desktop Share MoM YoY Main Traffic Source
office.com

333.93M

69.9%233.38M

-3%

10%

Direct

paypal.com

307.78M

39.2%120.50M

11%

-18%

Direct

zoom.us

244.88M

75.0%183.72M

2%

-41%

Direct

discord.com

215.30M

61.1%131.56M

9%

2%

Direct

imgur.com

214.57M

17.1%36.79M

-2%

5%

Direct

Domain Visits Desktop Share MoM YoY Main Traffic Source
bing.com

671.88M

39.9%268.41M

2%

-15%

Direct

archiveofourown.org

547.78M

3.7%20.18M

1%

38%

Direct

netflix.com

264.69M

81.0%214.37M

4%

-21%

Direct

msn.com

245.75M

33.7%82.71M

21%

-4%

Direct

webtoon.xyz

217.70M

0.8%1.82M

-

72%

Direct

6 ways to get more website traffic

#1 Follow your
audience online

Track the browsing patterns of your competitors’ website visitors—whether on desktop or mobile—even after they've left the website. Showcase your products where potential customers will find them.

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#2 Analyze your competitors' approach

Examine which pages bring your rivals the most traffic, including hidden, promotional landing pages. Learn from their positioning and pricing, then test it on your own business.

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#3 Build your short-term strategy

See immediate impacts of competitor moves with daily and weekly traffic and user behavior. Use them to capitalize quickly on opportunities or mitigate risks fast.

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#4 Improve your
go-to-market tactics

X-ray your rival's traffic sources with an 8-channel breakdown! See if they're strong on paid search, referrals, and display ads, but weak on organic search, social, and email.

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#5 Develop a stronger content plan

Identify your competitors' top product pages and analyze the type of content that resonates with the audience you want to attract.

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#6 Start using long-term supply and demand insights

Use historical traffic data to detect your industry’s seasonal trends to plan upcoming promotions and offers accordingly.

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Surge your website's traffic
with competitive intelligence

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Traffic Analytics

Make faster decisions to get ahead in the market with daily and weekly traffic data. Enhance your engagement, adapt your tactics, and keep your traffic efforts timely and effective.

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Market Research

Benchmark your performance against key industry players and strategize new product launches based on the competitive landscape and market trends.

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Audience Discovery

Gain a deeper understanding of how your target audience behaves online. Conduct audience research and discover partnership and ad placement opportunities with audience overlap insights.

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Competitor Monitoring

Monitor your rivals' online activities 24/7. Keep an eye on new website pages, advertising campaigns, and social media trends to spot changes in positioning, pricing, and products.

Experience the advantage of
an award-winning analytics tool

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"Semrush is our go-to source of competitive digital market information, and our clients love it!"

Aaron Dicks
Aaron Dicks Managing Editor, Impression Digital

"This is a great overall rank tracking and competitive analysis tool, and the traffic analytics data is much more accurate than other platforms."

Orit M.
Orit M. Head of SEO, Retail

"I'm a big fan of competitor analysis tools in general. Being able to offer clients an overview of how well they're performing on a level playing field against their nearest competitors is great."

Matt C. Infinite PPC

Steer more traffic to your website with
Traffic Analytics by Semrush

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