When you’re drafting a brief for your video, start off by answering some simple questions to help you get focused:

• Why are you making this video?
• What is the message of your video?
• Who is your target audience for this video?
• When and where will you post your video?

This way, you’ll set clear goals more quickly and create a video that really speaks to your viewers.

And the best part? Once you’ve created an outline, you can save it as a template for all your future projects! 

So don't stress, take a deep breath, and let's get started on creating awesome videos together!

To set the pace and flow of your video, you’ll need a solid structure. A good one to follow is a three-act formula – a beginning, a middle, and an end. You may find the PAS formula handy – this approach involves the following steps: highlight the problem, agitate it, and then offer a solution.
Let’s see how you can make the most of your story.

An engaging video hooks viewers right from the start. You can start with opening credits, such as your channel name or a signature theme. Phrases like “Have you ever... ?” or “If you're looking for…” are ones you can always count on to start the conversation in a DIY video or tech review. Another way to make your audience want to know more is to give them an eye-catching sneak peek of what's to come.

Once you’ve captured their attention, it's time to give your viewers something they can relate to, so tell them your personal experience or story. Make sure to be clear and concise about your challenges and struggles, but include everything they want to hear. 

At the end of your video, feel free to share valuable insights and encourage your audience to visit a helpful website to learn more about the topic or try out suggested services. And don't forget to remind viewers to like and subscribe, comment and share.

Let's make a real scroll-stopper!

Now that you’ve sorted out the details of your script, why not make it even better by writing detailed copy for your hosts (or for yourself if you're going independent)?

Instead of just jotting down main bullet points, try writing out every last word, complete with footnotes. This will save you time and help you steer clear of unnecessary retakes.

To make your narrative even more captivating, try breaking it down into meaningful chunks. Keep each video scene down to 3–4 sentences max. Add easy-to-follow cues to guide the person speaking through the presentation. For example, you can use phrases like “In the screenshot you see here...” or “See the links in the description box below” while you show these visual and verbal elements on the screen.

Don’t forget to add B-roll content details in your script, like close-up shots, photos, aerial footage, and so on. Think ahead and plan accordingly to make it easier for you both on-site and during post-production.

By following these tips, you'll be ready to deliver a fantastic narrative that will leave your viewers inspired and entertained!

Want to create really amazing video content? Then you absolutely cannot miss this step of rewriting the script!

Your first draft may not be perfect but don't fret, because you can always make it better by revising your work later with a fresh perspective.

You can instantly improve your script by dropping the jargon or high-flying language and substituting a more conversational tone. Cut the fluff and remove any repetition.

Grab and hold your audience’s attention – try to mix up the pacing by using different visuals and keeping your voice-over segments around 7–8 seconds long.

And remember, a little humor can go a long way in making your content more enjoyable. So don’t be afraid to have some fun with puns and memes, but always stay authentic – this is what will make your personality shine through.

Now, are you ready to take your videos to the next level?

We’re almost to the point of making cool videos! Here are a few final tips to help you create a well-rounded script.

First, try reading your script out loud before giving it to the hosts. This will help you spot where you might need to improve anything in your text or delivery. Just remember to adjust the flow and replace any words that may sound confusing or be difficult to pronounce.

If you're not sure about your script, try asking a friend or colleague to do a dry run with you. Getting a second opinion can be really helpful!

Finally, revisit your script one last time to ensure it answers the questions you had in your brief. If everything looks good, then you're all set! You've done a great job and you're now ready to make a video that will earn you a follower or two.

Good luck!