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2. Multivariate landing page optimization - Wikipedia

   en.wikipedia.org/wiki/Multivariate_landing_page...

   Multivariate landing page optimization (MVLPO) is a specific form of landing page optimization where multiple variations of visual elements (e.g., graphics, text) on a webpage are evaluated. For example, a given page may have k choices for the title, m choices for the featured image or graphic, and n choices for the company logo.

3. Landing page - Wikipedia

   en.wikipedia.org/wiki/Landing_page

   A landing page is a webpage that is displayed when a potential customer clicks an advertisement or a search engine result link. This webpage typically displays content that is a relevant extension of the advertisement or link. LPO aims to provide page content and appearance that makes the webpage more appealing to target audiences.

4. Microsite - Wikipedia

   en.wikipedia.org/wiki/Microsite

   Microsite. A microsite[1][2][3] is an individual web page or a small cluster of pages [4] which are meant to function as a discrete entity (such as an iFrame) within an existing website or to complement an offline activity. The microsite's main landing page can have its own domain name or subdomain.

5. Website wireframe - Wikipedia

   en.wikipedia.org/wiki/Website_wireframe

   Website wireframe. A website wireframe, also known as a page schematic or screen blueprint, is a visual guide that represents the skeletal framework of a website. [1]: 166 The term wireframe is taken from other fields that use a skeletal framework to represent 3 dimensional shape and volume. [2] Wireframes are created for the purpose of ...

6. Web design - Wikipedia

   en.wikipedia.org/wiki/Web_design

   Web design. Web design encompasses many different skills and disciplines in the production and maintenance of websites. The different areas of web design include web graphic design; user interface design (UI design); authoring, including standardised code and proprietary software; user experience design (UX design); and search engine optimization.

7. Design thinking - Wikipedia

   en.wikipedia.org/wiki/Design_thinking

   An iterative, non-linear process, design thinking includes activities such as context analysis, user testing, problem finding and framing, ideation and solution generating, creative thinking, sketching and drawing, prototyping, and evaluating. Core features of design thinking include the abilities to: employ non-verbal, graphic/spatial ...