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  2. Landing page - Wikipedia

    en.wikipedia.org/wiki/Landing_page

    A reference landing page presents information that is relevant to the visitor. These can display text, images, dynamic compilations of relevant links or other elements. [citation needed] The idea is to isolate the visitor in this landing page from any other distractions, like full website menu or "similar products", and surround the visitor with all available information about the targeted ...

  3. Single-page application - Wikipedia

    en.wikipedia.org/wiki/Single-page_application

    Single-page application. A single-page application (SPA) is a web application or website that interacts with the user by dynamically rewriting the current web page with new data from the web server, instead of the default method of loading entire new pages. The goal is faster transitions that make the website feel more like a native app.

  4. Microsite - Wikipedia

    en.wikipedia.org/wiki/Microsite

    Microsite. A microsite[1][2][3] is an individual web page or a small cluster of pages [4] which are meant to function as a discrete entity (such as an iFrame) within an existing website or to complement an offline activity. The microsite's main landing page can have its own domain name or subdomain.

  5. A/B testing - Wikipedia

    en.wikipedia.org/wiki/A/B_testing

    A/B testing can be used to determine the right price for the product, as this is perhaps one of the most difficult tasks when a new product or service is launched. A/B testing (especially valid for digital goods) is an excellent way to find out which price-point and offering maximize the total revenue.

  6. Multivariate landing page optimization - Wikipedia

    en.wikipedia.org/wiki/Multivariate_landing_page...

    Multivariate landing page optimization. Multivariate landing page optimization (MVLPO) is a specific form of landing page optimization where multiple variations of visual elements (e.g., graphics, text) on a webpage are evaluated. For example, a given page may have k choices for the title, m choices for the featured image or graphic, and n ...

  7. Bill of lading - Wikipedia

    en.wikipedia.org/wiki/Bill_of_lading

    An example of a bill of lading. A bill of lading must be transferable, [4] [b] and serves three main functions: it is a conclusive receipt, [5] i.e. an acknowledgement that the goods have been loaded; [c] and; it contains, or evidences, [d] the terms of the contract of carriage; and; it serves as a document of title to the goods, [6] subject to ...

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