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2. Landing page - Wikipedia

   en.wikipedia.org/wiki/Landing_page

   A landing page may be part of a microsite or a single page within an organization's main web site. Landing pages are often linked to social media , e-mail campaigns, search engine marketing campaigns, high-quality articles or " affiliate account " in order to enhance the effectiveness of the advertisements.

3. Digital marketing - Wikipedia

   en.wikipedia.org/wiki/Digital_marketing

   Digital marketing is the component of marketing that uses the Internet and online-based digital ... A landing page typically has something to draw the customer in to ...

4. Conversion rate optimization - Wikipedia

   en.wikipedia.org/wiki/Conversion_rate_optimization

   Conversion rate optimization seeks to increase the percentage of website visitors that take a specific action (often submitting a web form, making a purchase, signing up for a trial, etc.) by methodically testing alternate versions of a page or process [citation needed], and through removing impediments to user experience and improving page loading speeds.

5. Conversion marketing - Wikipedia

   en.wikipedia.org/wiki/Conversion_marketing

   By focusing on improving site flow, online customer service channels, and the online experience conversion marketing is commonly viewed as a long-term investment rather than a quick fix . [2] Increased site traffic over the past 10 years has done little to increase overall conversion rates, so conversion marketing focuses not on driving ...

6. Search engine marketing - Wikipedia

   en.wikipedia.org/wiki/Search_engine_marketing

   Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising. [1] SEM may incorporate search engine optimization (SEO), which adjusts or rewrites website content and site architecture to achieve a ...

7. CEO Steve Huffman on How Reddit Stands Out in the World of ...

   www.aol.com/finance/ceo-steve-huffman-reddit...

   Reddit hit the market in 2024, but it's been around as the front page of the internet for almost 20 years. At the 19:50 mark, CEO Steve Huffman joined us to talk through how the company stands out ...