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A landing page is a single web page that appears in response to clicking on a search result, promotion, email or ad. Learn about the different types of landing pages, their origin and evolution, and how to optimize them for better conversion rates.
Multivariate landing page optimization (MVLPO) is a specific form of landing page optimization where multiple variations of visual elements (e.g., graphics, text) on a webpage are evaluated. For example, a given page may have k choices for the title, m choices for the featured image or graphic, and n choices for the company logo.
WordPress is a free and open-source software that allows users to create and publish various types of web content, such as blogs, websites, online stores, and more. It has a plugin architecture, a template system, and a large community of developers and users.
A web page is a document on the Web that is accessed in a web browser. Learn about the elements, navigation, deployment and history of web pages, and the difference between static and dynamic pages.
HTML is the standard markup language for documents designed to be displayed in a web browser. It defines the content and structure of web content and can embed images, forms, scripts, and other objects.
DOM stands for Document Object Model, a cross-platform and language-independent interface that treats an HTML or XML document as a tree structure. Learn about the history, standards, applications and examples of DOM in web browsers and JavaScript.
A single-page application (SPA) is a web application or website that interacts with the user by dynamically rewriting the current web page with new data from the web server. Learn about the history, technical approaches, and examples of SPA frameworks, such as Angular, React, and Vue.
In dynamically generated HTML, this may include the use of page testing tools such as HttpUnit, a member of the xUnit family, and load or stress testing tools such as Apache JMeter when applied to form-driven web sites.