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  2. McDonaldization - Wikipedia

    en.wikipedia.org/wiki/McDonaldization

    McDonaldization is the process of a society adopting the characteristics of a fast-food restaurant. The McWord concept was proposed by sociologist George Ritzer in his 1993 book The McDonaldization of Society. McDonaldization is a reconceptualization of rationalization and scientific management. Where Max Weber used the model of the bureaucracy ...

  3. Hamburger University - Wikipedia

    en.wikipedia.org/wiki/Hamburger_University

    Hamburger University is a training facility at the McDonald's Corporation global headquarters in Chicago, Illinois. It instructs high-potential restaurant managers, mid-managers, and owner-operators in restaurant management. [1] Hamburger University's mission is to become an “organizational culture hub, introducing a continuous education ...

  4. List of McDonald's products - Wikipedia

    en.wikipedia.org/wiki/List_of_McDonald's_products

    McDonald's offers a line of breakfast sandwiches: bagels (introduced in 1999), biscuits, and a special type of maple flavored pancake called McGriddles. All can be ordered with sausage, ham or bacon, with an optional choice of cheese and/or egg. Regional meat offerings include fried chicken, steak, spam and bacon.

  5. Customer relationship management - Wikipedia

    en.wikipedia.org/wiki/Customer_relationship...

    v. t. e. Customer relationship management (CRM) is a process in which a business or other organization administers its interactions with customers, typically using data analysis to study large amounts of information. [1] CRM systems compile data from a range of different communication channels, including a company's website, telephone (which ...

  6. Customer service representative - Wikipedia

    en.wikipedia.org/wiki/Customer_service...

    They may work in an office with a call center or in retail. [1][2] Customer service representatives answer questions or requests from customers or the public. They typically provide services by phone, but some also interact with customers face to face, by email or text, via live chat, and through social media. [3]

  7. History of McDonald's - Wikipedia

    en.wikipedia.org/wiki/History_of_McDonald's

    The McDonald's brothers opened their first McDonald's restaurant on May 15, 1940 in San Bernardino, California. Originally, a carhop drive-in system was used to serve customers. The initial menu items were centered around barbecue and the first name the brothers used for their business was "McDonald's Famous Barbecue." [5]

  8. McDonald's - Wikipedia

    en.wikipedia.org/wiki/McDonald's

    McDonald's. McDonald's Corporation, doing business as McDonald's, is an American multinational fast food chain, founded in 1940 as a restaurant operated by Richard and Maurice McDonald, in San Bernardino, California, United States. They rechristened their business as a hamburger stand and later turned the company into a franchise, with the ...

  9. List of McDonald's marketing campaigns - Wikipedia

    en.wikipedia.org/wiki/List_of_McDonald's...

    Love a Burger, Love a McDonald's (1981) It's a Good Time for the Great Taste (1984–1988) The good time, great taste of McDonald's (1988–1992) Grab the Moment (early 1990s) It's gonna be a lovely day (1994–2000, breakfast weekdays) It's gonna be a great weekend (1994–2000, breakfast weekends) It's Mac Time (late 1990s)

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