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  2. The Evolution of Political Advertising from Jefferson to ...

    www.aol.com/evolution-political-advertising...

    In 2012, Obama’s campaign website offered opportunities to join 18 different groups, while visitors to Romney’s website could choose from nine different voter group pages. In 2008, both ...

  3. Landing page - Wikipedia

    en.wikipedia.org/wiki/Landing_page

    A landing page may be part of a microsite or a single page within an organization's main web site. Landing pages are often linked to social media , e-mail campaigns, search engine marketing campaigns, high-quality articles or " affiliate account " in order to enhance the effectiveness of the advertisements.

  4. Digital marketing - Wikipedia

    en.wikipedia.org/wiki/Digital_marketing

    A landing page typically has something to draw the customer in to search beyond this page. Commonly marketers see increased sales among people exposed to a search ad. But the fact of how many people you can reach with a display campaign compared to a search campaign should be considered. Multichannel retailers have an increased reach if the ...

  5. Conversion rate optimization - Wikipedia

    en.wikipedia.org/wiki/Conversion_rate_optimization

    Conversion rate optimization seeks to increase the percentage of website visitors that take a specific action (often submitting a web form, making a purchase, signing up for a trial, etc.) by methodically testing alternate versions of a page or process [citation needed], and through removing impediments to user experience and improving page loading speeds.

  6. Operation Overlord - Wikipedia

    en.wikipedia.org/wiki/Operation_Overlord

    Operation Overlord was the codename for the Battle of Normandy, the Allied operation that launched the successful liberation of German-occupied Western Europe during World War II. The operation was launched on 6 June 1944 (D-Day) with the Normandy landings (Operation Neptune). A 1,200-plane airborne assault preceded an amphibious assault ...

  7. Gallipoli campaign - Wikipedia

    en.wikipedia.org/wiki/Gallipoli_campaign

    The Gallipoli campaign, the Dardanelles campaign, the Defence of Gallipoli or the Battle of Gallipoli (Turkish: Gelibolu Muharebesi, Çanakkale Muharebeleri or Çanakkale Savaşı) was a military campaign in the First World War on the Gallipoli peninsula (now Gelibolu) from 19 February 1915 to 9 January 1916. The Entente powers, Britain, France ...

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