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Mailchimp later announced its plans to shift from mail distribution to offering a full marketing platform aimed at smaller organizations. This shift includes allowing customers to record and track customer leads within the platform, build landing pages and websites, and run ad retargeting advertisements on Facebook and Instagram.
A landing page is a webpage that is displayed when a potential customer clicks an advertisement or a search engine result link. This webpage typically displays content that is a relevant extension of the advertisement or link. LPO aims to provide page content and appearance that makes the webpage more appealing to target audiences.
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The text between < html > and </ html > describes the web page, and the text between < body > and </ body > is the visible page content. The markup text < title > This is a title </ title > defines the browser page title shown on browser tabs and window titles and the tag < div > defines a division of the page used for easy styling.
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Doorway page. Doorway pages ( bridge pages, portal pages, jump pages, gateway pages or entry pages) are web pages that are created for the deliberate manipulation of search engine indexes ( spamdexing ). A doorway page will affect the index of a search engine by inserting results for particular phrases while sending visitors to a different page.