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Saul Bass ( / bæs /; May 8, 1920 – April 25, 1996) was an American graphic designer and Oscar -winning filmmaker, best known for his design of motion-picture title sequences, film posters, and corporate logos . During his 40-year career, Bass worked for some of Hollywood's most prominent filmmakers, including Alfred Hitchcock, Otto Preminger ...
The designer Saul Bass designed the Continental "Jet Stream" logo in the late 1960s. In the 1990s, the design agency Lippincott introduced the globe logo. Before it merged, Continental's livery consisted of a white fuselage, with the globe in blue and gold, and a gray underside.
The United Airlines logo used before the merger with Continental in 2010. The tulip was designed in 1973 by Saul Bass. In 1973, [citation needed] the airline commissioned designer Saul Bass to develop a new logo and livery. At the time, there was no real logo for the airline and Bass noted that the brand direction was not clearly evident.
On the same date, United removed the iconic 38-year-old Saul Bass-designed "Tulip" logo from its website and all new advertisements will feature the former Continental globe logo. This new campaign was used until 2012, when United reconditioned a former slogan, "Fly the Friendly Skies".
This same annual report states the airline transported over 80 percent of its passenger traffic on board its growing fleet of Boeing 737-200 jets in 1977. The final Frontier logo, a stylized "F", was created by Saul Bass and introduced April 30, 1978. By 1979, the airline had 5,100 employees and operated 35 Boeing 737-200 and 25 Convair 580 ...
In 1966, Casado left advertising to work for Saul Bass Design. He was part of the team that created a new trademark for Continental Airlines and packaging for Northern Towels. He also helped storyboard the Academy Award-winning animated documentary short Why Man Creates (1968), directed by Bass. Macintosh computer logo designed by Casado in 1984
United Airlines' 1997–2010 logo. The 'U' Tulip, designed by Saul Bass, was the airline's icon from 1973 to 2010. United traces its roots to Varney Air Lines (VAL), which Walter Varney founded in 1926 in Boise, Idaho. Continental Airlines is the successor to Speed Lines, which Varney had founded by 1932 and whose name changed to Varney Speed ...
The third pioneer of corporate identity design is Saul Bass. Bass was responsible for several recognizable logos in North America, including both the Bell Telephone logo (1969) and successor AT&T Corporation globe (1983). Other well-known designs were Continental Airlines (1968), Dixie (1969), and United Way (1972). Later, he would produce ...