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Rakuten Rewards (/ ˈ r æ k ə t ɪ n /), formerly known as Ebates, is a cash-back and shopping rewards company. Its revenue comes from affiliate network links. Members of the site click through affiliate links before shopping at a retailer's site.
The acquisition of Ebates, a website that allows customers to earn cash back when shopping online with over 2,600 retailers, gave Rakuten.com additional presence in the US e-commerce market, as well as a way to offer items such as online e-coupons.
Rakuten is a free cashback app that’s popular for good reason. Formerly Ebates, it boasts an impressive 3,500 partner stores across a wide range of shopping categories with automatic returns on...
In September 2014, Rakuten bought Ebates for $1 billion to enter online shopping membership rewards in Canada, China, Russia, South Korea, and the United States. In January 2015, Rakuten entered the sport of football by acquiring Vissel Kobe, a top J1 League team formed in 1995.
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FatWallet was sold to Ebates (now Rakuten Rewards) in 2011, at the same time as AnyCoupons, and later merged with Ebates to form a new company called Performance Marketing Brands. Former owner and founder Tim Storm stayed on as a strategic adviser for the new company.