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Autotrader. Autotrader.com, Inc. is an American online marketplace for car buyers and sellers, founded in 1997. It aggregates new, used, and certified second-hand cars from dealers and private sellers. The site also provides users with automotive reviews, shopping advice, and comparison tools for car financing and insurance information. [1]
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The company reports market value prices for new and used automobiles of all types, as well as motorcycles, snowmobiles and personal watercraft. [16] For both new and used automobiles, Kelley Blue Book provides a fair market range and fair purchase price, based on actual transactions of what others are paying for a vehicle and adjusted regularly as market conditions change.
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Auto Trader was founded by John Madejski, [2] [3] Paul Gibbons and Peter Taylor as Thames Valley Trader in 1977. [4] It was rebranded Auto Trader in 1988. The first title was followed by the publication of a second one, Southern Auto Trader. [5] The company launched a website, Autotrader.co.uk, in 1996, giving people the ability to buy or sell ...
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