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Business strategy involves answering the question: "How shall we compete in this business?" [ 11 ] [ 12 ] Alternatively, corporate strategy is strategic management of a corporation (a particular legal structure of a business); business strategy is the strategic management of a business .
Strategy (from Greek στρατηγία stratēgia, "art of troop leader; office of general, command, generalship" [1]) is a general plan to achieve one or more long-term or overall goals under conditions of uncertainty. [2] In the sense of the " art of the general", which included several subsets of skills including military tactics ...
Strategic planning is an organization 's process of defining its strategy or direction, and making decisions on allocating its resources to attain strategic goals. Furthermore, it may also extend to control mechanisms for guiding the implementation of the strategy. Strategic planning became prominent in corporations during the 1960s and remains ...
Strategy. Porter's generic strategies describe how a company pursues competitive advantage across its chosen market scope. There are three/four generic strategies, either lower cost, differentiated, or focus. A company chooses to pursue one of two types of competitive advantage, either via lower costs than its competition or by differentiating ...
Chief strategy officer. A chief strategy officer (CSO) is an executive that usually reports to the CEO and has primary responsibility for strategy formulation and management, including developing the corporate vision and strategy, overseeing strategic planning, and leading strategic initiatives, including M&A, transformation, partnerships, and ...
e. In strategic planning and strategic management, SWOT analysis (also known as the SWOT matrix, TOWS, WOTS, and situational analysis) [1][2][3] is a decision-making technique that identifies the strengths, weaknesses, opportunities, and threats of a project or business. As a tool that evaluates the strategic position of organizations, SWOT ...
Miles and Snow identify three types of competitive strategies, those adopted by defender, analyzer and prospector types of organization, and a fourth, non-strategic type of organization, whose competitive behaviour is reactive to the perceived environmental conditions within which it operates. [2] For convenience the reactor type of approach is ...
Strategy. Strategic thinking is a mental or thinking process applied by an individual in the context of achieving a goal or set of goals. As a cognitive activity, it produces thought. When applied in an organizational strategic management process, strategic thinking involves the generation and application of unique business insights and ...