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  2. Google Ads - Wikipedia

    en.wikipedia.org/wiki/Google_Ads

    Google Ads is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, and videos to web users. [2] It can place ads in the results of search engines like Google Search (the Google Search Network), mobile apps, videos, and on non-search websites.

  3. Mark A. Huselid - Wikipedia

    en.wikipedia.org/wiki/Mark_A._Huselid

    Mark A. Huselid. Mark A. Huselid (born 1961) is a university professor, workforce management specialist, book author, and business consultant. He is the Distinguished Professor of Workforce Analytics at D'Amore-McKim School of Business, Northeastern University. [1] He has authored research papers and books regarded as seminal to establishing a ...

  4. Web analytics - Wikipedia

    en.wikipedia.org/wiki/Web_analytics

    Web analytics is the measurement, collection, analysis, and reporting of web data to understand and optimize web usage. [1] Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research and assess and improve website effectiveness. Web analytics applications can also help companies ...

  5. Analytics - Wikipedia

    en.wikipedia.org/wiki/Analytics

    Analytics is the systematic computational analysis of data or statistics. [1] It is used for the discovery, interpretation, and communication of meaningful patterns in data. It also entails applying data patterns toward effective decision-making. It can be valuable in areas rich with recorded information; analytics relies on the simultaneous ...

  6. IBM Cognos Analytics - Wikipedia

    en.wikipedia.org/wiki/IBM_Cognos_Analytics

    Website. www .ibm .com /products /cognos-analytics. IBM Cognos Analytics with Watson (aka Cognos Analytics, and formerly known as IBM Cognos Business Intelligence) is a web-based integrated business intelligence suite by IBM. It provides a toolset for reporting, analytics, scorecarding, and monitoring of events and metrics.

  7. Artificial intelligence - Wikipedia

    en.wikipedia.org/wiki/Artificial_intelligence

    Artificial intelligence (AI), in its broadest sense, is intelligence exhibited by machines, particularly computer systems.It is a field of research in computer science that develops and studies methods and software that enable machines to perceive their environment and uses learning and intelligence to take actions that maximize their chances of achieving defined goals.

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