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The list price, also known as the manufacturer's suggested retail price ( MSRP ), or the recommended retail price ( RRP ), or the suggested retail price ( SRP) of a product is the price at which its manufacturer notionally recommends that a retailer sell the product. [citation needed] Suggested pricing methods may conflict with competition ...
For example, retailers in Connecticut can advertise only "$40 with a $40 rebate," not "Free After Rebate," unless they give the rebate at the time of purchase. Rationale. Rebates have become very popular in retail sales within the United States. Retailers and manufacturers have many reasons to offer them: