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  2. Conversion marketing - Wikipedia

    en.wikipedia.org/wiki/Conversion_marketing

    Conversion rate. The conversion rate is the proportion of visitors to a website who take action to go beyond a casual content view or website visit, as a result of subtle or direct requests from marketers, advertisers, and content creators. Successful conversions are defined differently by individual marketers, advertisers, and content creators.

  3. Landing page - Wikipedia

    en.wikipedia.org/wiki/Landing_page

    A landing page is a webpage that is displayed when a potential customer clicks an advertisement or a search engine result link. This webpage typically displays content that is a relevant extension of the advertisement or link. LPO aims to provide page content and appearance that makes the webpage more appealing to target audiences.

  4. Conversion rate optimization - Wikipedia

    en.wikipedia.org/wiki/Conversion_rate_optimization

    Online conversion rate optimization (or website optimization) was born out of the need of e-commerce marketers to improve their website's performance in the aftermath of the dot-com bubble, when technology companies started to be more aware about their spending, investing more in website analytics. After the burst, with website creation being ...

  5. Win–loss analytics - Wikipedia

    en.wikipedia.org/wiki/Win–loss_analytics

    Win–loss analytics. Win–loss analytics involves identifying and analyzing the reasons why a visitor to a website was or wasn't persuaded to engage in a desired action ( conversion ). This information allows web teams to improve the website's navigation and content, identify individuals that are more likely to convert, to improve marketing ...

  6. Landing pages - Wikipedia

    en.wikipedia.org/?title=Landing_pages&redirect=no

    This page was last edited on 1 July 2006, at 19:30 (UTC).; Text is available under the Creative Commons Attribution-ShareAlike License 4.0; additional terms may apply ...

  7. Convertiplane - Wikipedia

    en.wikipedia.org/wiki/Convertiplane

    Convertiplane. A convertiplane is defined by the Fédération Aéronautique Internationale (FAI or World Air Sports Federation) as an aircraft which uses rotor power for vertical takeoff and landing ( VTOL) and converts to fixed-wing lift in normal flight. [1] [2] [3] In the US it is further classified as a sub-type of powered lift. [4]

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