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A landing page is a single web page that appears in response to clicking on a search result, promotion, email or ad. Learn about the different types of landing pages, their origin and evolution, and how to optimize them for better conversion rates.
A web page is a document on the Web that is accessed in a web browser. Learn about the elements, navigation, deployment and history of web pages, and the difference between static and dynamic pages.
HTML is the standard markup language for web pages, defined by the W3C and ISO. Learn about its origins, elements, tags, attributes, versions and related technologies such as CSS, JavaScript and HTML5.
A home page is the main web page of a website or the start page of a web browser. Learn how to design a good home page and why it is important for a website's identity and usability.
Learn about the holy grail, a web page layout with multiple equal-height columns that is defined with style sheets. Find out the history, challenges, and solutions of this elusive goal in web design.
Treasury Secretary Janet Yellen said Thursday she believes the U.S. economy is making the “soft landing” that she predicted two years ago, when inflation soared after the pandemic. In a live ...
In HTML, a frameset is a group of named frames to which web pages and media can be directed; an iframe provides for a frame to be placed inside the body of a document. Since the early 2000s, concern for usability and accessibility has motivated diminished use of framesets and the HTML5 standard does not support them.
Multivariate landing page optimization (MVLPO) is a specific form of landing page optimization where multiple variations of visual elements (e.g., graphics, text) on a webpage are evaluated. For example, a given page may have k choices for the title, m choices for the featured image or graphic, and n choices for the company logo.