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t. e. Mobile advertising is a form of advertising via mobile (wireless) phones or other mobile devices. It is a subset of mobile marketing, mobile advertising can take place as text ads via SMS, or banner advertisements that appear embedded in a mobile web site. It is estimated that U.S. mobile app-installed ads accounted for 30% of all mobile ...
Advertising network. An online advertising network or ad network is a company that connects advertisers to websites that want to host advertisements. The key function of an ad network is an aggregation of ad supply from publishers and matching it with the advertiser's demand. The phrase "ad network" by itself is media-neutral in the sense that ...
Wireless ad hoc network. A wireless ad hoc network[1] (WANET) or mobile ad hoc network (MANET) is a decentralized type of wireless network. The network is ad hoc because it does not rely on a pre-existing infrastructure, such as routers or wireless access points. Instead, each node participates in routing by forwarding data for other nodes.
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The Better Approach to Mobile Ad-hoc Networking (B.A.T.M.A.N.) is a routing protocol for multi-hop mobile ad hoc networks which is under development by the German "Freifunk" community and intended to replace the Optimized Link State Routing Protocol (OLSR) as OLSR did not meet the performance requirements of large-scale mesh deployments.
An ad hoc routing protocol is a convention, or standard, that controls how nodes decide which way to route packets between computing devices in a mobile ad hoc network. In ad hoc networks, nodes are not familiar with the topology of their networks. Instead, they have to discover it: typically, a new node announces its presence and listens for ...
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