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Southwest Airlines was founded in 1966 by Herbert Kelleher and Rollin King, and incorporated as Air Southwest Co. in 1967.Three other airlines (Braniff, Trans-Texas Airways, and Continental Airlines) took legal action to try to prevent the company from its planned strategy of undercutting their prices by flying only within Texas and thus being exempt from regulation by the federal Civil ...
Computer reservation system. Computer reservation systems, or central reservation systems (CRS), are computerized systems used to store and retrieve information and conduct transactions related to air travel, hotels, car rental, or other activities. Originally designed and operated by airlines, CRSs were later extended for use by travel ...
List of Southwest Airlines destinations. As of November 2023, Southwest Airlines has scheduled flights to over 100 destinations [1] in 42 states, Puerto Rico, Mexico, Central America and the Caribbean, the newest being Syracuse, New York on November 14, 2021. The airline has 15 focus cities and operates over 4,000 flights each day.
Lamar Muse was elected President and CEO of then non-operating Air Southwest for a three year term starting Jan 1, 1971. Muse, a Texas native, was a veteran airline executive, having been employed at five different carriers since starting his industry career in 1948, including being the CEO of Central Airlines and CEO and part-owner of Universal Airlines, turning around the financial fortunes ...
Airline reservations system. Airline reservation systems (ARS) are systems that allow an airline to sell their inventory (seats). It contains information on schedules and fares and contains a database of reservations (or passenger name records) and of tickets issued (if applicable). ARSs are part of passenger service systems (PSS), which are ...
Southwest Airlines has a sale through June 1 for flights throughout the summer and into the fall, with tickets available for as little as $59 one-way, and Norse Atlantic Airways announced deals to ...