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A landing page is a webpage that is displayed when a potential customer clicks an advertisement or a search engine result link. This webpage typically displays content that is a relevant extension of the advertisement or link. LPO aims to provide page content and appearance that makes the webpage more appealing to target audiences.
Land banking is the practice of aggregating parcels of land for future sale or development . While in many countries land banking may refer to various private real estate investment schemes, in the United States it refers to the establishment of quasi-governmental county or municipal authorities tasked with managing an inventory of surplus land.
Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic (known as "natural" or "organic" results) rather than direct traffic or paid traffic.
An example of air rights being disregarded: a high-rise building extends over a four-story building in New York City. In real estate , air rights are the property interest in the "space" above the Earth's surface.
Keller Williams was founded in 1983 by Gary Keller and Joe Williams. [4] It started out as a single office based in Austin, Texas, selling local residential real estate in the Austin area. [5] After two years in business, Keller Williams became the largest single office residential real estate firm in Austin with 72 licensed agents. [6]
Advertising revenue as a percent of US GDP shows a rise in digital advertising since 1995 at the expense of print media.. Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services.
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