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1. GOOGL - Alphabet Inc.

   Yahoo Finance

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   172.50+0.39 (+0.23%)

   at Fri, May 31, 2024, 4:00PM EDT - U.S. markets closed

   Nasdaq Real Time Price

   • Open 171.86
   • High 173.06
   • Low 169.44
   • Prev. Close 172.11

   • 52 Wk. High 178.77
   • 52 Wk. Low 115.35
   • P/E 26.46
   • Mkt. Cap 2139.95B

   • NasdaqGS
   • •Price in USD

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3. Google Analytics - Wikipedia

   en.wikipedia.org/wiki/Google_Analytics

   Google Analytics is a web analytics service offered by Google that tracks and reports website traffic and also mobile app traffic & events, currently as a platform inside the Google Marketing Platform brand.

4. UTM parameters - Wikipedia

   en.wikipedia.org/wiki/UTM_parameters

   UTM parameters. Urchin Tracking Module ( UTM) parameters are five variants of URL parameters used by marketers to track the effectiveness of online marketing campaigns across traffic sources and publishing media. They were introduced by Google Analytics ' predecessor Urchin and, consequently, are supported out of the box by Google Analytics.

5. Privacy concerns with Google - Wikipedia

   en.wikipedia.org/wiki/Privacy_concerns_with_Google

   Tracking. Google is suspected of collecting and aggregating data about Internet users through the various tools it provides to developers, such as Google Analytics, Google Play Services, reCAPTCHA, Google Fonts, and Google APIs.

6. Google Trends - Wikipedia

   en.wikipedia.org/wiki/Google_Trends

   Google Trends is a website by Google that analyzes the popularity of top search queries in Google Search across various regions and languages. The website uses graphs to compare the search volume of different queries over time.

7. Analytics - Wikipedia

   en.wikipedia.org/wiki/Analytics

   Google Analytics is an example of a popular free analytics tool that marketers use for this purpose. Those interactions provide web analytics information systems with the information necessary to track the referrer, search keywords, identify the IP address, and track the activities of the visitor. With this information, a marketer can improve ...

8. Web analytics - Wikipedia

   en.wikipedia.org/wiki/Web_analytics

   Internet marketing. Web analytics is the measurement, collection, analysis, and reporting of web data to understand and optimize web usage. [1] Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research and assess and improve website effectiveness.