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Strategy (from Greek στρατηγία stratēgia, "art of troop leader; office of general, command, generalship" [1]) is a general plan to achieve one or more long-term or overall goals under conditions of uncertainty. [2] In the sense of the " art of the general", which included several subsets of skills including military tactics ...
Strategic management is the process of assessing the corporation and its environment in order to meet the firm's long-term objectives of adapting and adjusting to its environment through manipulation of opportunities and reduction of threats.A corporation-oriented view. ^ Courtney, Roger (2002).
Converse (semantics) In linguistics, converses or relational antonyms are pairs of words that refer to a relationship from opposite points of view, such as parent/child or borrow/lend. [1][2] The relationship between such words is called a converse relation. [2] Converses can be understood as a pair of words where one word implies a ...
Strategic planning is an organization 's process of defining its strategy or direction, and making decisions on allocating its resources to attain strategic goals. Furthermore, it may also extend to control mechanisms for guiding the implementation of the strategy. Strategic planning became prominent in corporations during the 1960s and remains ...
Strategic communication management could be defined as the systematic planning and realization of information flow, communication, media development and image care in a long-term horizon. It conveys deliberate messages through the most suitable media to the designated audiences at the appropriate time to contribute to and achieve the desired ...
Opposite (semantics) In lexical semantics, opposites are words lying in an inherently incompatible binary relationship. For example, something that is male entails that it is not female. It is referred to as a 'binary' relationship because there are two members in a set of opposites. The relationship between opposites is known as opposition.
A synonym is a word, morpheme, or phrase that means precisely or nearly the same as another word, morpheme, or phrase in a given language. [2] For example, in the English language, the words begin, start, commence, and initiate are all synonyms of one another: they are synonymous. The standard test for synonymy is substitution: one form can be ...
Strategy. Porter's generic strategies describe how a company pursues competitive advantage across its chosen market scope. There are three/four generic strategies, either lower cost, differentiated, or focus. A company chooses to pursue one of two types of competitive advantage, either via lower costs than its competition or by differentiating ...