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Believed to be the first coupon ever, this ticket for a free glass of Coca-Cola was first distributed in 1888 to help promote the drink. By 1913, the company had redeemed 8.5 million tickets. [6] Coca-Cola's 1888-issued "free glass of" is the earliest documented coupon. [6] [7] Coupons were mailed to potential customers and placed in magazines ...
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Smoke, wind, and soap-bubbles – The children start collecting coupons for free washing powder. The city all to himself – Unable to afford a holiday, Marcovaldo wanders the deserted streets of the city. The garden of stubborn cats – Following a cat during his lunchbreak, Marcovaldo discovers the secret refuge of the city’s cats.
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Apart from print advertising, the company owned a sound truck and hired advertising planes. [3] Cigarette marketing reflected the political and economic situation. For instance, in 1930–1932, during the economic crash, advertisements showing catastrophic situations were common. [3]
Having already invested over $6 billion in India, a key growth market, Amazon acquired a 49% stake in Future Coupons, a subsidiary of Future Retail, India's second largest retail chain after Reliance Industries. The deal would give Amazon a 3.58% stake in Future Retail through warrants owned by Future Coupons. [158]
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