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  2. Content writing services - Wikipedia

    en.wikipedia.org/wiki/Content_writing_services

    Content writing services (also known as online content writing services and content marketing services) is a category of work that first surfaced in the early 1990s, due to an exponential rise in online activities. [1] Content writing services are firms, companies or group of writers that provide services such as blog writing for websites, web ...

  3. Copywriting - Wikipedia

    en.wikipedia.org/wiki/Copywriting

    Copywriting is the act or occupation of writing text for the purpose of advertising or other forms of marketing. Copywriting is aimed at selling products or services. [1] The product, called copy or sales copy, is written content that aims to increase brand awareness and ultimately persuade a person or group to take a particular action.

  4. Website content writer - Wikipedia

    en.wikipedia.org/wiki/Website_content_writer

    Website content writer. A Website content writer or web content writer is a person who specializes in providing content for websites. Every website has a specific target audience and requires the most relevant content to attract business. Content should contain keywords (specific business-related terms, which internet users might use in order ...

  5. Landing page - Wikipedia

    en.wikipedia.org/wiki/Landing_page

    A landing page is a webpage that is displayed when a potential customer clicks an advertisement or a search engine result link. This webpage typically displays content that is a relevant extension of the advertisement or link. LPO aims to provide page content and appearance that makes the webpage more appealing to target audiences.

  6. Anyword - Wikipedia

    en.wikipedia.org/wiki/Anyword

    Anyword's AI platform generates and optimized marketing copy for ads, landing pages, product listings, social posts, emails and SMS. Anyword's Technology: Anyword's AI copywriting platform uses a combination of pre-trained and fine-tuned models, including GPT3, T5 and CTRL, to generate quality marketing copy for its customers.

  7. Search engine optimization - Wikipedia

    en.wikipedia.org/wiki/Search_engine_optimization

    v. t. e. Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [1][2] SEO targets unpaid traffic (known as "natural" or "organic" results) rather than direct traffic or paid traffic. Unpaid traffic may originate from different kinds of searches ...

  8. Rule of three (writing) - Wikipedia

    en.wikipedia.org/wiki/Rule_of_three_(writing)

    Rule of three (writing) The rule of three is a writing principle which suggests that a trio of entities such as events or characters is more humorous, satisfying, or effective than other numbers. The audience of this form of text is also thereby more likely to remember the information conveyed because having three entities combines both brevity ...

  9. Ad text optimization - Wikipedia

    en.wikipedia.org/wiki/Ad_text_optimization

    Ad text optimization ( ATO) is the process of improving the performance of a text Pay Per Click (PPC) Advertisement on search engines by improving its Click Through Rate (CTR) performance both in terms of volume and quality of response, that is “more buyers, less browsers”. ATO is an element of Search engine optimization, where the subject ...

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