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Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to send advertisements, request business, or solicit sales or donations.
The history of email entails an evolving set of technologies and standards that culminated in the email systems in use today. [ 1 ] Computer-based messaging between users of the same system became possible following the advent of time-sharing in the early 1960s, with a notable implementation by MIT 's CTSS project in 1965.
t. e. Marketing automation refers to software platforms and technologies designed for marketing departments and organizations automate repetitive tasks [1] and consolidate multi-channel (email, SMS, chatbot, social media) interactions, tracking and web analytics, lead scoring, campaign management and reporting into one system. [2]
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