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2. Microsite - Wikipedia

   en.wikipedia.org/wiki/Microsite

   A microsite [1] [2] [3] is an individual web page or a small cluster of pages [4] which are meant to function as a discrete entity (such as an iFrame) within an existing website or to complement an offline activity. The microsite's main landing page can have its own domain name or subdomain. [5]

3. Landing page - Wikipedia

   en.wikipedia.org/wiki/Landing_page

   A landing page is a webpage that is displayed when a potential customer clicks an advertisement or a search engine result link. This webpage typically displays content that is a relevant extension of the advertisement or link. LPO aims to provide page content and appearance that makes the webpage more appealing to target audiences.

4. Copywriting - Wikipedia

   en.wikipedia.org/wiki/Copywriting

   The Internet has expanded the range of copywriting opportunities to include landing pages and other web content, online advertisements, emails, blogs, social media, and other forms of electronic communications.

5. Single-page application - Wikipedia

   en.wikipedia.org/wiki/Single-page_application

   A single-page application ( SPA) is a web application or website that interacts with the user by dynamically rewriting the current web page with new data from the web server, instead of the default method of a web browser loading entire new pages. The goal is faster transitions that make the website feel more like a native app .

6. Web analytics - Wikipedia

   en.wikipedia.org/wiki/Web_analytics

   On-site web analytics, the more common of the two, measure a visitor's behavior once on a specific website. This includes its drivers and conversions; for example, the degree to which different landing pages are associated with online purchases. On-site web analytics measures the performance of a specific website in a commercial context. This data is typically compared against key performance ...

7. Web page - Wikipedia

   en.wikipedia.org/wiki/Web_page

   A web page (or webpage) is a document on the Web that is accessed in a web browser. [1] A website typically consists of many web pages linked together under a common domain name. The term "web page" is thus a metaphor of paper pages bound together into a book.