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Tag management system. A tag management system helps manage the lifecycle of digital marketing tags (sometimes referred to as tracking pixels or web beacons ), used to track activity on digital properties, such as websites and web applications. It can also be used to make dynamic changes to the website or application.
Google Tag Manager (2023) – a tag management system to manage JavaScript and HTML tags, including web beacons, for web tracking and analytics. Local Service Ads - an online advertising platform for lead generations that provide local businesses with a Google guaranteed green check mark.
www .google .com /adsense. Google AdSense is a program run by Google through which website publishers in the Google Network of content sites serve text, images, video, or interactive media advertisements that are targeted to the site content and audience. These advertisements are administered, sorted, and maintained by Google.
Apple and Google are teaming up to thwart unwanted tracking through Bluetooth devices that were created to help people find lost keys, keep tabs on luggage or to locate other things that have a ...
Gross Ton Mile, the product of total weight (including the weight of lading cars and locomotives) and the distance moved by a train or other vehicle. Gross Trailer Mass, the portion of the mass of a fully laden trailer that is carried by the wheels. GT-M, a Soviet tracked military vehicle. GT-MU, a command and control variant.
Ad tracking, also known as post-testing or ad effectiveness tracking, is in-market research that monitors a brand’s performance including brand and advertising awareness, product trial and usage, and attitudes about the brand versus their competition. Depending on the speed of the purchase cycle in the category, tracking can be done ...
UTM parameters. Urchin Tracking Module ( UTM) parameters are five variants of URL parameters used by marketers to track the effectiveness of online marketing campaigns across traffic sources and publishing media. They were introduced by Google Analytics ' predecessor Urchin and, consequently, are supported out of the box by Google Analytics.
Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic (known as "natural" or "organic" results) rather than direct traffic or paid traffic.
Some tracking methods automate the process, such as by using fixed scanners to read bar codes on railway freight cars or by attaching a radio-frequency identification (RFID) tag to an asset. Fixed asset tracking software Fixed asset tracking across multiple locations. Tracking assets is an important concern of every company, regardless of size.
A vehicle tracking system combines the use of automatic vehicle location in individual vehicles with software that collects these fleet data for a comprehensive picture of vehicle locations. Modern vehicle tracking systems commonly use GPS or GLONASS technology for locating the vehicle, but other types of automatic vehicle location technology ...