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The main marketing tool of Tourism New Zealand is the award-winning "100% Pure New Zealand" campaign, which had its ten-year anniversary in 2009. The brand has attracted debate at times from scientists such as Mike Joy, environmentalists, and the Green Party who see the 100% Pure brand as an environmental statement. [10]
Joy is publicly outspoken about the decline in freshwater quality and ecosystems, especially the impact of nutrient pollution from intensive dairying on New Zealand's "100% Pure", clean, green image. This has led to awards from scientific organisations, as well as criticism from the dairy industry and former prime minister John Key.
New Zealand markets itself abroad as a "clean, green" adventure-playground (Tourism New Zealand's main marketing slogan, "100% Pure New Zealand", reflects this), emphasising as typical tourist destinations nature areas such as Milford Sound, Abel Tasman National Park and the Tongariro Alpine Crossing; while activities such as bungee jumping or ...
RealNZ is a New Zealand tourism company based in Queenstown. The company offers a range of travel, cruises and excursions in Queenstown, Milford Sound / Piopiotahi, Te Anau, Fiordland and Stewart Island / Rakiura. [ 1] It also operates two skifields Cardrona Alpine Resort, and Treble Cone, and the International Antarctic Centre in Christchurch.
Odyssey. (2005) Live From New Zealand is a live high quality video album (DVD) and PBS Great Performances special by Christchurch, New Zealand soprano Hayley Westenra and featured duet with baritone Teddy Tahu Rhodes and soprano Sophie Westenra. It was recorded in St. James Theatre, Wellington and published in 2004. [1][2]
As a result of the high premium paid for mānuka honey, an increasing number of products now labeled as such worldwide are adulterated or counterfeit.According to research by the Unique Mānuka Factor Honey Association (UMFHA), the main trade association of New Zealand mānuka honey producers (New Zealand being the main producer of mānuka honey in the world), while only 1,700 tonnes (3.7 ...
The successful 100% Pure New Zealand global marketing campaign featured Māori culture as a point of difference from other international destinations and Tourism New Zealand wanted to ensure that any portrayal of Māori culture was sensitive and culturally acceptable, but also innovative and contemporary. [16]
Icebreaker is a merino wool outdoor and natural performance outdoor clothing brand headquartered in Auckland, New Zealand. It was purchased by VF Corporation, a NYSE listed entity in 2018. Icebreaker was conceived and designed around the philosophy of sustainability, using natural fibres, environmental and social ethics, and animal welfare.
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