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In October 2020, Google released Google Analytics 4, under the acronym GA4. As of July 1, 2023, Universal Analytics ceased collecting new data, with Google Analytics 4 succeeding it as the primary analytics platform. Google had previously announced this transition in March 2022.
Google Marketing Platform includes the following services: Display & Video 360 (demand-side platform) Search Ads 360 (search advertising) Campaign Manager 360 (ad management and measurement) Google Analytics 360 (web analytics) Google Tag Manager (tag management) Google Optimize (web analytics) Looker Studio, formerly Google Data Studio (web ...
Looker Studio, formerly Google Data Studio, is an online tool for converting data into customizable, informative reports and dashboards. Looker Studio was announced by Google on March 15, 2016 as part of the enterprise Google Analytics 360 suite, and a free version was made available for individuals and small teams in May 2016.
Google Search Console Insights, introduced in 2021, is an analytical feature of Google Search Console. It combines data from Google Search Console and Google Analytics , to provide webmasters and content creators with insights into the performance of their content across Google's services.
Website. www .google .com /urchin /index .html. Urchin was a web statistics analysis program that was developed by Urchin Software Corporation. Urchin analyzed web server log file content and displayed the traffic information on that website based upon the log data. Sales of Urchin products ended on March 28, 2012.
Google Analytics is an example of a popular free analytics tool that marketers use for this purpose. Those interactions provide web analytics information systems with the information necessary to track the referrer, search keywords, identify the IP address, and track the activities of the visitor. With this information, a marketer can improve ...
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