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Active. Google Analytics is a web analytics service offered by Google that tracks and reports website traffic and also mobile app traffic & events, currently as a platform inside the Google Marketing Platform brand. [1] Google launched the service in November 2005 after acquiring Urchin.
Google Optimize, formerly Google Website Optimizer, was a freemium web analytics and testing tool by Google. It allowed running some experiments that are aimed to help online marketers and webmasters to increase visitor conversion rates and overall visitor satisfaction.
Within Adobe Analytics, a tool called Data Warehouse is also provided for scheduling and delivering raw data by email or to FTP server for further data analysis. Different from Google Analytics (Free Version), Adobe Analytics has no free version. References
Web analytics is the measurement, collection, analysis, and reporting of web data to understand and optimize web usage. [1] Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research and assess and improve website effectiveness. Web analytics applications can also help companies ...
Google Search Console Insights, introduced in 2021, is an analytical feature of Google Search Console. It combines data from Google Search Console and Google Analytics , to provide webmasters and content creators with insights into the performance of their content across Google's services.
Overview [ edit] "A/B testing" is a shorthand for a simple randomized controlled experiment, in which a number of samples (e.g. A and B) of a single vector-variable are compared. [1] These values are similar except for one variation which might affect a user's behavior. A/B tests are widely considered the simplest form of controlled experiment ...
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