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A landing page is a webpage that is displayed when a potential customer clicks an advertisement or a search engine result link. This webpage typically displays content that is a relevant extension of the advertisement or link. LPO aims to provide page content and appearance that makes the webpage more appealing to target audiences.
A single-page application ( SPA) is a web application or website that interacts with the user by dynamically rewriting the current web page with new data from the web server, instead of the default method of a web browser loading entire new pages. The goal is faster transitions that make the website feel more like a native app .
A web page is a structured document. The core element is a text file written in the HyperText Markup Language (HTML). This specifies the content of the page, [3] including images and video . Cascading Style Sheets (CSS) specify the presentation of the page. [3] CSS rules can be in separate text files or embedded within the HTML file.
Website wireframe. A website wireframe, also known as a page schematic or screen blueprint, is a visual guide that represents the skeletal framework of a website. [1] : 166 The term wireframe is taken from other fields that use a skeletal framework to represent 3 dimensional shape and volume. [2] Wireframes are created for the purpose of ...
Responsive web design ( RWD) or responsive design is an approach to web design that aims to make web pages render well on a variety of devices and window or screen sizes from minimum to maximum display size to ensure usability and satisfaction. [1] [2]
Adaptive websites "are web sites that automatically improve their organization and presentation by learning from their user access patterns." [2] User interaction patterns may be collected directly on the website or may be mined from Web server logs. A model or models are created of user interaction using artificial intelligence and statistical ...
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