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  2. Landing page - Wikipedia

    en.wikipedia.org/wiki/Landing_page

    Landing pages are often linked to social media, e-mail campaigns, search engine marketing campaigns, high quality articles or " affiliate account " in order to enhance the effectiveness of the advertisements. The general goal of a landing page is to convert site visitors into sales or leads. If the goal is to obtain a lead, the landing page will include some method for the visitor to get into ...

  3. Conversion marketing - Wikipedia

    en.wikipedia.org/wiki/Conversion_marketing

    By focusing on improving site flow, online customer service channels, and the online experience conversion marketing is commonly viewed as a long-term investment rather than a quick fix . [3] Increased site traffic over the past 10 years has done little to increase overall conversion rates, so conversion marketing focuses not on driving additional traffic but on converting existing traffic. It ...

  4. Conversion rate optimization - Wikipedia

    en.wikipedia.org/wiki/Conversion_rate_optimization

    Conversion rate optimization seeks to increase the percentage of website visitors that take a specific action (often submitting a web form, making a purchase, signing up for a trial, etc.) by methodically testing alternate versions of a page or process [citation needed], and through removing impediments to user experience and improving page loading speeds. In doing so, businesses are able to ...

  5. 40 Reading Nooks We Actually Want to Curl Up In - AOL

    www.aol.com/35-reading-nooks-inspire-inner...

    This hallway landing would've looked just fine with a classic console table, but instead, Andrew Flesher created a cozy little reading nook in which to retreat. (Plus, a console table would've ...

  6. Mars Climate Orbiter - Wikipedia

    en.wikipedia.org/wiki/Mars_Climate_Orbiter

    The Mars Climate Orbiter (formerly the Mars Surveyor '98 Orbiter) was a robotic space probe launched by NASA on December 11, 1998, to study the Martian climate, Martian atmosphere, and surface changes and to act as the communications relay in the Mars Surveyor '98 program for Mars Polar Lander. However, on September 23, 1999, communication with the spacecraft was permanently lost as it went ...

  7. Win–loss analytics - Wikipedia

    en.wikipedia.org/wiki/Win–loss_analytics

    Win–loss analytics. Win–loss analytics involves identifying and analyzing the reasons why a visitor to a website was or wasn't persuaded to engage in a desired action ( conversion ). This information allows web teams to improve the website's navigation and content, identify individuals that are more likely to convert, to improve marketing ...

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