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Web content is the text, visual or audio content that is made available online and user encountered as part of the online usage and experience on websites. It may include text, images, sounds and audio, online videos, among other items placed within web pages .
Historiography of the Web poses specific challenges including, disposable data, missing links, lost content and archived websites, which have consequences for web historians. Sites such as the Internet Archive aim to preserve content.
Social media are interactive technologies that facilitate the creation, sharing and aggregation of content, ideas, interests, and other forms of expression through virtual communities and networks. Common features include: Online platforms that enable users to create and share content and participate in social networking.
Web design encompasses many different skills and disciplines in the production and maintenance of websites. The different areas of web design include web graphic design; user interface design (UI design); authoring, including standardised code and proprietary software; user experience design (UX design); and search engine optimization.
A web content management system controls a dynamic collection of web material, including HTML documents, images, and other forms of media. A WCMS facilitates document control, auditing, editing, and timeline management.
Content marketing attracts new customers by creating and sharing valuable free content as well as by helping companies create sustainable brand loyalty, providing valuable information to consumers, and creating a willingness to purchase products from the company in the future.
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