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On September 2, 2001, VoiceStream Wireless Inc. adopted the name, T-Mobile USA, Inc. and began rolling out the T-Mobile brand, starting with locations in California and Nevada. [19] T-Mobile USA, Inc. was an operating entity of T-Mobile International AG , [ 4 ] before becoming a direct subsidiary of Deutsche Telekom AG. [ 20 ]
Sprint Corporation. Sprint Corporation was an American telecommunications company. Before being acquired by T-Mobile US on April 1, 2020, it was the fourth-largest mobile network operator in the United States, serving 54.3 million customers as of June 30, 2019. [2]
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Sprint Corporation and T-Mobile US merged in 2020 in an all shares deal for $26 billion. The deal was announced on April 29, 2018. [1][2][3] After a two-year-long approval process the merger was closed on April 1, 2020, [4][5][6] with T-Mobile emerging as the surviving brand. The Sprint brand was discontinued by T-Mobile on August 2, 2020.
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Un-carrier. Un-carrier is a marketing campaign created by T-Mobile US with Prophet, [1] and advertising company Publicis. It debuted in March 2013, where the company introduced a new streamlined plan structure for new customers which drops contracts, subsidized phones, coverage fees for data, and early termination fees. [2]
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