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In 1999, the company introduced Pottery Barn Kids as a premium children's home furnishing and accessories brand. [9] By 2000, the company had launched an e-commerce site for quick ordering process. [10] Pottery Barn Teen, the first home retailer to focus on teenagers, was launched in 2003.
The following year, Williams-Sonoma, Inc. launched its e-commerce websites. [17] [18] The company also launched Pottery Barn Kids, a spin-off of Pottery Barn that specializes in home furnishings for children. [19] The Pottery Barn brand further expanded with the launch of PBteen in early 2003.
After being pregnant with her first daughter, Alber said she was inspired to create Pottery Barn Kids, providing home furnishings for children's spaces. Alber also led the creation of the Pottery Barn Bed+Bath, PBteen, and Threads brands. [6]
Pottery Barn Kids Buy on potterybarnkids.com Commemorate your baby’s first holiday season with the Pottery Barn Kids Baby’s First Christmas Handprint Ornament Kit.
Jennifer Kellor, President of Pottery Barn Kids, adds: "Our collaboration with AERIN is a celebration of Aerin Lauder’s impeccable personal style and the joy of creating a beautiful nursery.
Laura Alber is in the midst of her 28th holiday season at Williams Sonoma, the parent of West Elm, Pottery Barn, and its namesake brand, known for high-quality (and high price point) furniture and ...