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Merchandising is any practice that contributes to the sale of products to a retail consumer, such as displaying, pricing, and promoting products. Learn about the different types, methods, and effects of merchandising in retail commerce, as well as the concept of silent persuasion and the retail supply chain.
Learn about the definition, history, structure, and education of fashion merchandising, a job that involves planning and promoting sales of fashion products. Find out the roles and responsibilities of fashion merchandisers in retail and manufacturing, and the five rights of merchandising.
Visual merchandising is the practice of optimizing the presentation of products and services to attract and engage customers. Learn about the history, methods, and goals of visual merchandising in retail, as well as examples and sources.
General line of merchandise is a term for merchandise not limited to some particular category. It is used in retail and wholesale business and excludes some types of general merchandise such as building materials, grocery items, and used goods.
Learn about the history, types, and uses of promotional products that are branded with a logo or slogan and distributed to promote a brand, corporate identity, or event. Find out how to source, order, and customize promotional merchandise online or through distributors.
Learn about the different types of retail formats, such as food, softline, hardline, specialist, arcade, anchor store, bazaar, boutique, category killer and chain store. See how retail formats influence consumer choice and expectations, and how they vary across regions and products.
Learn what cross merchandising is and how it works in different markets and products. Find out the benefits, forms and examples of this retail practice of marketing or displaying products from different categories together.
Sports marketing is a branch of marketing that uses sports to promote products, services, or causes. It involves different sectors, such as advertising, sponsorship, and grassroots sports marketing, and different types of sports, such as mainstream and niche sports.