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2. Landing page - Wikipedia

   en.wikipedia.org/wiki/Landing_page

   Landing pages are often linked to social media, e-mail campaigns, search engine marketing campaigns, high quality articles or " affiliate account " in order to enhance the effectiveness of the advertisements. The general goal of a landing page is to convert site visitors into sales or leads.

3. Conversion marketing - Wikipedia

   en.wikipedia.org/wiki/Conversion_marketing

   Conversion rate. The conversion rate is the proportion of visitors to a website who take action to go beyond a casual content view or website visit, as a result of subtle or direct requests from marketers, advertisers, and content creators. Successful conversions are defined differently by individual marketers, advertisers, and content creators.

4. Conversion rate optimization - Wikipedia

   en.wikipedia.org/wiki/Conversion_rate_optimization

   Online conversion rate optimization (or website optimization) was born out of the need of e-commerce marketers to improve their website's performance in the aftermath of the dot-com bubble, when technology companies started to be more aware about their spending, investing more in website analytics. After the burst, with website creation being ...

5. Click-through rate - Wikipedia

   en.wikipedia.org/wiki/Click-through_rate

   Click-through rate ( CTR) is the ratio of clicks on a specific link to the number of times a page, email, or advertisement is shown. It is commonly used to measure the success of an online advertising campaign for a particular website, as well as the effectiveness of email campaigns. [1] [2] Click-through rates for ad campaigns vary tremendously.

6. Convertiplane - Wikipedia

   en.wikipedia.org/wiki/Convertiplane

   A convertiplane is defined by the Fédération Aéronautique Internationale (FAI or World Air Sports Federation) as an aircraft which uses rotor power for vertical takeoff and landing ( VTOL) and converts to fixed-wing lift in normal flight. [1] [2] [3] In the US it is further classified as a sub-type of powered lift. [4] In popular usage it sometimes includes any aircraft that converts in ...

7. Win–loss analytics - Wikipedia

   en.wikipedia.org/wiki/Win–loss_analytics

   Win–loss analytics involves identifying and analyzing the reasons why a visitor to a website was or wasn't persuaded to engage in a desired action ( conversion ). This information allows web teams to improve the website's navigation and content, identify individuals that are more likely to convert, to improve marketing efforts.