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2. Landing page - Wikipedia

   en.wikipedia.org/wiki/Landing_page

   A landing page is a webpage that is displayed when a potential customer clicks an advertisement or a search engine result link. This webpage typically displays content that is a relevant extension of the advertisement or link. LPO aims to provide page content and appearance that makes the webpage more appealing to target audiences.

3. Conversion rate optimization - Wikipedia

   en.wikipedia.org/wiki/Conversion_rate_optimization

   A research study conducted among internet marketers in 2017, for example, showed that 50% of respondents thought that CRO was "crucial to their overall digital marketing strategy". Conversion rate optimization shares many principles with direct response marketing – a marketing approach that emphasizes tracking, testing, and on-going improvement

4. Single-page application - Wikipedia

   en.wikipedia.org/wiki/Single-page_application

   Single-page application. A single-page application ( SPA) is a web application or website that interacts with the user by dynamically rewriting the current web page with new data from the web server, instead of the default method of a web browser loading entire new pages. The goal is faster transitions that make the website feel more like a ...

5. Multivariate landing page optimization - Wikipedia

   en.wikipedia.org/wiki/Multivariate_landing_page...

   Multivariate landing page optimization (MVLPO) is a specific form of landing page optimization where multiple variations of visual elements (e.g., graphics, text) on a webpage are evaluated. For example, a given page may have k choices for the title, m choices for the featured image or graphic, and n choices for the company logo.

6. Home page - Wikipedia

   en.wikipedia.org/wiki/Home_page

   The small house-shaped button in the upper left is for the browser's start page. A home page (or homepage) is the main web page of a website. [1] The term may also refer to the start page shown in a web browser when the application first opens. [2] Usually, the home page is located at the root of the website's domain or subdomain.

7. Doorway page - Wikipedia

   en.wikipedia.org/wiki/Doorway_page

   Doorway page. Doorway pages ( bridge pages, portal pages, jump pages, gateway pages or entry pages) are web pages that are created for the deliberate manipulation of search engine indexes ( spamdexing ). A doorway page will affect the index of a search engine by inserting results for particular phrases while sending visitors to a different page.