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The small house-shaped button in the upper left is for the browser's start page. A home page (or homepage) is the main web page of a website. [1] The term may also refer to the start page shown in a web browser when the application first opens. [2] Usually, the home page is located at the root of the website's domain or subdomain.
A web page is a structured document. The core element is a text file written in the HyperText Markup Language (HTML). This specifies the content of the page, [3] including images and video . Cascading Style Sheets (CSS) specify the presentation of the page. [3] CSS rules can be in separate text files or embedded within the HTML file.
A landing page may be part of a microsite or a single page within an organization's main web site. Landing pages are often linked to social media , e-mail campaigns, search engine marketing campaigns, high quality articles or " affiliate account " in order to enhance the effectiveness of the advertisements.
Microsite. A microsite [1] [2] [3] is an individual web page or a small cluster of pages [4] which are meant to function as a discrete entity (such as an iFrame) within an existing website or to complement an offline activity. The microsite's main landing page can have its own domain name or subdomain. [5]
The term "Digital Marketing" was coined in the 1990s. Digital marketing was formally known as and referred to as ' online marketing ', 'internet marketing' or 'web marketing'. Worldwide digital marketing has become the most common used term and took off in the business industry, especially after the year 2013.
Responsive web design ( RWD) or responsive design is an approach to web design that aims to make web pages render well on a variety of devices and window or screen sizes from minimum to maximum display size to ensure usability and satisfaction. [1] [2]
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