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Reflecting the importance of m-Commerce, in April 2012 the Competition Commissioner of the European Commission ordered an in-depth investigation of the m-Commerce joint venture between Vodafone, O2, Orange and T-Mobile. A recent survey states that 2012, 41% of smartphone customers have purchased retail products with their mobile devices.
They focused on shopping motivations and found that the variety of products available and the perceived convenience of the buying online experience were significant motivating factors. This was different for offline shoppers, who were more motivated by time saving and recreational motives. Michael Aldrich, pioneer of online shopping in the 1980s
WASHINGTON (Reuters) -The U.S. Federal Communications Commission said on Thursday it will approve the T-Mobile US deal to buy Ka'ena Corp, the owner of budget service provider Mint Mobile, for up ...
T-Mobile US. T-Mobile US, Inc., often shortened as T-Mobile, is an American wireless network operator headquartered in Bellevue, Washington, U.S. [6] Its largest shareholder is multinational telecommunications company Deutsche Telekom AG, a German company headquartered in Bonn, Germany.
Consumer-to-business (C2B) e-commerce is when a consumer makes their services or products available for companies to purchase. The competitive edge of the C2B e-commerce model is in its pricing for goods and services. This approach includes reverse auctions, in which customers name the price for a product or service they wish to buy. Another ...
B2B e-commerce. B2B e-commerce, short for business-to-business electronic commerce, is the sale of goods or services between businesses via an online sales portal. In general, it is used to improve the efficiency and effectiveness of a company's sales efforts.
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