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Mailchimp later announced its plans to shift from mail distribution to offering a full marketing platform aimed at smaller organizations. This shift includes allowing customers to record and track customer leads within the platform, build landing pages and websites, and run ad retargeting advertisements on Facebook and Instagram.
A landing page is a webpage that is displayed when a potential customer clicks an advertisement or a search engine result link. This webpage typically displays content that is a relevant extension of the advertisement or link. LPO aims to provide page content and appearance that makes the webpage more appealing to target audiences.
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HTML is a markup language that defines the structure and presentation of web pages. It is one of the core technologies of the World Wide Web, along with CSS and JavaScript. HTML allows creating and formatting text, images, links, tables, forms, and other elements on a web page. Learn more about the history, syntax, and features of HTML on Wikipedia.
Site map. A sitemap is a list of pages of a web site within a domain . There are three primary kinds of sitemap: Sitemaps used during the planning of a website by its designers. Human-visible listings, typically hierarchical, of the pages on a site. Structured listings intended for web crawlers such as search engines.
Sitemaps supplement and do not replace the existing crawl-based mechanisms that search engines already use to discover URLs. Using this protocol does not guarantee that web pages will be included in search indexes, nor does it influence the way that pages are ranked in search results. Specific examples are provided below.
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