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Coupons. In common with older airline tickets, MCOs had a number of passenger coupons, (typically 1, 2 or 4), as well as valueless coupons for the agency's records and the airlines' interline clearing house. There were two main types of MCO, those with a specific value for each coupon, and those with the residual value moving to the next coupon.
Free shipping is a big deal for a lot of consumers. According to Small Business Trends, citing a survey done by Amazon research tool Jungle Scout, 66% of shoppers expect it for every purchase...