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Boys' toys and games. An infant boy playing with a toy dump truck at the beach. Boys' toys and games, as opposed to girls' toys and games, are a subset of toys and games that appeal to male children. Research suggests that this appeal may be driven by biological factors, peer pressure, parental choices, marketing, and tradition. [citation needed]
Little People is a toy brand for children ages 6–36 months and to ages 3 and up, originally produced by Fisher-Price, Inc. in the 1960s as the Play Family People. The current product line consists of playsets, mini-sets and accessories, books, CDs, and DVDs focusing on various configurations of 5 characters named Eddie, Tessa, Mia, Koby, and ...
[7] In 2009, the program received support from First Lady Michelle Obama, who placed the first collection box at the White House. [8] In December 2011, she took part in a Toys for Tots activity at Joint Base Anacostia-Bolling. [9] [10] As of 2016, the Toys for Tots Program and Foundation have collected and distributed more than 512 million toys.
An industry executive points out that girls have entered the "tween" phase by the time they are 8 years old and want non-traditional toys, whereas boys have been maintaining an interest in traditional toys until they are 12 years old, meaning the traditional toy industry holds onto their boy customers for 50% longer than their girl customers. [34]
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Orenstein would buy back the company in 1966 for $49 million, also bringing back the "Deluxe Topper Toys" name. [1] For boys, the Johnny Lightning (launched in 1969) and Johnny Seven O.M.A toys were the most popular; for girls, the Dawn Doll. Deluxe Reading dolls were sold in the 1950s–1970s through supermarkets and are often referred to as ...
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