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  2. Landing page - Wikipedia

    en.wikipedia.org/wiki/Landing_page

    A landing page is a webpage that is displayed when a potential customer clicks an advertisement or a search engine result link. This webpage typically displays content that is a relevant extension of the advertisement or link. LPO aims to provide page content and appearance that makes the webpage more appealing to target audiences.

  3. Microsite - Wikipedia

    en.wikipedia.org/wiki/Microsite

    Microsite. A microsite [1] [2] [3] is an individual web page or a small cluster of pages [4] which are meant to function as a discrete entity (such as an iFrame) within an existing website or to complement an offline activity. The microsite's main landing page can have its own domain name or subdomain. [5]

  4. Multivariate landing page optimization - Wikipedia

    en.wikipedia.org/wiki/Multivariate_landing_page...

    Multivariate landing page optimization (MVLPO) is a specific form of landing page optimization where multiple variations of visual elements (e.g., graphics, text) on a webpage are evaluated. For example, a given page may have k choices for the title, m choices for the featured image or graphic, and n choices for the company logo.

  5. Conversion rate optimization - Wikipedia

    en.wikipedia.org/wiki/Conversion_rate_optimization

    A research study conducted among internet marketers in 2017, for example, showed that 50% of respondents thought that CRO was "crucial to their overall digital marketing strategy". Conversion rate optimization shares many principles with direct response marketing – a marketing approach that emphasizes tracking, testing, and on-going improvement

  6. Web page - Wikipedia

    en.wikipedia.org/wiki/Web_page

    Web page. Each Wikipedia article is a distinct web page. The URL is visible in the browser's address bar at the top. A web page (or webpage) is a document on the Web that is accessed in a web browser. [1] A website typically consists of many web pages linked together under a common domain name. The term "web page" is thus a metaphor of paper ...

  7. How Logitech used webcams in conference rooms to collect data ...

    www.aol.com/finance/logitech-used-webcams...

    Hybrid employees at Logitech work in-office two or three days a week on average, she adds. Office attendance wasn’t closely tracked before the pandemic, but the company says utilization and ...

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