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A landing page is a webpage that is displayed when a potential customer clicks an advertisement or a search engine result link. This webpage typically displays content that is a relevant extension of the advertisement or link. LPO aims to provide page content and appearance that makes the webpage more appealing to target audiences.
Microsites used for editorial purposes maybe a page or group of pages that, for example, might contain information about a holiday, an event or similar item which gives more detailed information than a site's general content area may provide. A community organization may have its main site with all the organization's basic information but creates a separate, temporary microsite to inform about ...
Cryonics – a field of products, techniques, and beliefs supporting the idea that freezing the clinically dead at very low temperatures (typically below −196 degrees Celsius) will enable future revival or re-substantiation. These beliefs often hinge on the existence of advanced human societies in the distant future that will possess as-of ...
Multivariate landing page optimization (MVLPO) is a specific form of landing page optimization where multiple variations of visual elements (e.g., graphics, text) on a webpage are evaluated. For example, a given page may have k choices for the title, m choices for the featured image or graphic, and n choices for the company logo. This example yields k×m×n landing page configurations.
A research study conducted among internet marketers in 2017, for example, showed that 50% of respondents thought that CRO was "crucial to their overall digital marketing strategy". Conversion rate optimization shares many principles with direct response marketing – a marketing approach that emphasizes tracking, testing, and on-going improvement
Higgins Industries was the company owned by Andrew Higgins based in New Orleans, Louisiana, United States. Higgins Industries is most famous for the design and production of the Higgins boat, an amphibious landing craft referred to as LCVP (landing craft, vehicles, personnel), which was used extensively in the Allied forces ' D-Day Invasion of Normandy. Higgins also manufactured PT boats, and ...
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