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  2. Free shipping - Wikipedia

    en.wikipedia.org/wiki/Free_shipping

    Free shipping is a marketing tactic used primarily by online vendors and mail-order catalogs as a sales strategy to attract customers. [1]

  3. Buy one, get one free - Wikipedia

    en.wikipedia.org/wiki/Buy_one,_get_one_free

    The economist Alex Tabarrok has argued, that the success of this promotion lies in the fact that consumers value the first unit significantly more than the second one. So compared to a seemingly equivalent "Half price off" promotion, they may only buy one item at half price, because the value they attach to the second unit is lower than even the discounted price.

  4. Sales promotion - Wikipedia

    en.wikipedia.org/wiki/Sales_promotion

    Sales promotion is one of the elements of the promotional mix. The primary elements in the promotional mix are advertising, personal selling, direct marketing and publicity / public relations. Sales promotion uses both media and non-media marketing communications for a predetermined, limited time to increase consumer demand, stimulate market ...

  5. Product sample - Wikipedia

    en.wikipedia.org/wiki/Product_sample

    A free sample or "freebie" is a portion of food or other product (for example beauty products) given to consumers in shopping malls, supermarkets, retail stores, or through other channels (such as via the Internet). [1] Sometimes samples of non-perishable items are included in direct marketing mailings. The purpose of a free sample is to ...

  6. Amazon raises free shipping minimum for some non-Prime ... - AOL

    www.aol.com/amazon-raises-free-shipping-minimum...

    To qualify for free shipping, non-Prime members typically have to purchase an order totaling at least $25. On Monday, the e-commerce giant said it has raised that minimum to $35.

  7. Rebate (marketing) - Wikipedia

    en.wikipedia.org/wiki/Rebate_(marketing)

    Rebate (marketing) In marketing, a rebate is a form of buying discount and is an amount paid by way of reduction, return, or refund that is paid retrospectively. It is a type of sales promotion that marketers use primarily as incentives or supplements to product sales. Rebates are also used as a means of enticing price-sensitive consumers into ...

  8. Razor and blades model - Wikipedia

    en.wikipedia.org/wiki/Razor_and_blades_model

    The razor and blades business model[1] is a business model in which one item is sold at a low price (or given away) in order to increase sales of a complementary good, such as consumable supplies. It is different from loss leader marketing and product sample marketing, which do not depend on complementary products or services.

  9. Distribution (marketing) - Wikipedia

    en.wikipedia.org/wiki/Distribution_(marketing)

    Distribution (or place) is one of the four elements of the marketing mix: the other three elements being product, pricing, and promotion. Decisions about distribution need to be taken in line with a company's overall strategic vision and mission. Developing a coherent distribution plan is a central component of strategic planning.

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