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2. Landing page - Wikipedia

   en.wikipedia.org/wiki/Landing_page

   A landing page is a webpage that is displayed when a potential customer clicks an advertisement or a search engine result link. This webpage typically displays content that is a relevant extension of the advertisement or link. LPO aims to provide page content and appearance that makes the webpage more appealing to target audiences.

3. Home page - Wikipedia

   en.wikipedia.org/wiki/Home_page

   A home page is the main web page that a visitor will view when they navigate to a website via a search engine, and it may also function as a landing page to attract visitors. [3] In some cases, the home page is a site directory, particularly when a website has multiple home pages.

4. Microsite - Wikipedia

   en.wikipedia.org/wiki/Microsite

   A microsite is an individual web page or a small cluster of pages which are meant to function as a discrete entity (such as an iFrame) within an existing website or to complement an offline activity. The microsite's main landing page can have its own domain name or subdomain.

5. Page layout - Wikipedia

   en.wikipedia.org/wiki/Page_layout

   Page layout. Consumer magazine sponsored advertisements and covers rely heavily on professional page layout skills to compete for visual attention. In graphic design, page layout is the arrangement of visual elements on a page. It generally involves organizational principles of composition to achieve specific communication objectives. [1]

6. Web analytics - Wikipedia

   en.wikipedia.org/wiki/Web_analytics

   On-site web analytics, the more common of the two, measure a visitor's behavior once on a specific website. This includes its drivers and conversions; for example, the degree to which different landing pages are associated with online purchases. On-site web analytics measures the performance of a specific website in a commercial context.

7. Web page - Wikipedia

   en.wikipedia.org/wiki/Web_page

   A web page (or webpage) is a document on the Web that is accessed in a web browser. [1] A website typically consists of many web pages linked together under a common domain name. The term "web page" is thus a metaphor of paper pages bound together into a book.